The Middle East & Africa Duty Free Association has announced that the 2015 MEADFA conference will take place on November 23 and 24 at the King Hussein Bin Talal Convention Centre at the Dead Sea in Jordan.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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